The Telegraph reports today that "four out of five women admit they don't shower every day, and a third say they can go for three days without washing their body". The article then introduces us to Maxine Flint of Flint+Flint - manufacturers of a range of skincare products and the enterprise behind the research - who reports "alarm" at the findings and highlights us to the importance of a daily skin care routine.
There is no mention in the article or on Flint+Flint's website of the survey fieldwork dates; methodology; sample frame (other than the women's age range); questions asked; or the involvement of a credible and impartial fieldwork partner. A quick search on Flint+Flint's website highlights us to another recent study conducted by the company where it surveyed 2,010 women between the ages of 18-30 in Skin Health Spas, clinics owned by the brand's founders. There are five in total.
I'll leave it to you to decide if this finding is a fair representation of women's hygiene habits.
Source: Wikimedia Commons