Surveys and polls can be a great way to provide a springboard for your brand. Few are aware of how easy and cost effective a professionally conducted survey can be. Following the success of her survey on parenting stress for the Clinton Foundation, Annabel Kelly provides pointers on how to design and report on an attention grabbing survey.
Look out for coverage of the survey AKK Research designed and managed on behalf of the Clinton Foundation. The survey looks at what keeps American moms awake at night and provides a platform to discuss the impact of the pressures on the American family as well as highlight effective stress management solutions.
Key findings include:
Great to see Sallie Mae's How America Pays for College study going strong. The first edition was designed and executed by Annabel Kelly back in 2008.
Look out for coverage of pwc's Global CEO Study now in its 17th year. AKK Research's Annabel Kelly helped them to get the balling rolling back in 2004 with the design and execution of the inaugural edition.