Delighted to announce that Annabel Kelly has been invited to speak at next year's Mom 2:0 Summit, the premier event for mom bloggers and the brands that target them. Annabel will be sharing her perspective on conducting a robust (and cost effective) survey or poll to develop engaging content.
Annabel Kelly reports on the huge opportunities available to Western brands in China especially through e-commerce.
China is second only to the US for the size of its economy and imports. For some markets, however, China has overtaken the US. The Chinese car and light truck market is now bigger than the US market. What’s more, the Chinese – with their increased wealth and diminishing trust in local brands – have a fast growing appetite for Western products especially those that are consumed in public such as fashion, cosmetics, personal technology, food and drink, movies, and automotive. In 2013, for example, 60% of all vehicles purchased in China were not homegrown brands, an increase from the previous year.
Surveys and polls can be a great way to provide a springboard for your brand. Few are aware of how easy and cost effective a professionally conducted survey can be. Following the success of her survey on parenting stress for the Clinton Foundation, Annabel Kelly provides pointers on how to design and report on an attention grabbing survey.
Every now and then you come across a brand that has perfectly tailored its offering to moms. A great example of this is Stew Leonard’s, the Connecticut-based grocery store. Mom of two girls aged 6 and 4, Annabel Kelly, was recently treated to a behind-the-scenes look at Stew Leonard’s flagship store on the invitation of Beth Hollis Leonard, vice president and daughter of the founder, Stew Leonard Sr. Annabel came away with insights for any retailer hoping to attract the patronage of parents.