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Media Coverage of AKK Research's Survey for the AFHG

10/26/2015

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How One Woman's Breaking Point Ended Up Transforming Her Entire Family
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Woman's Day


Why Americans Need to Rethink Family Time
​Huffington Post

Is This REALLY How Moms Spend Time With Their Kids?
Parenting

How Moms Spend Time With Their Kids — and Why It’s a Problem
Yahoo

Sorry, Moms, You're Spending Time With Your Kids Wrong (Again)
cafemom

Do You Do Enough of THIS With Your Kids?
healthywoman

Blaming Everything On Moms Never Gets Old
scarymommy

Study: When moms spend time with kids it's usually eating, watching TV
Sun Sentinel

Families More Likely to Be Sedentary than Physically Active
RadioMD

Getting fit with your children
Pix11
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Top Podcasts for People Who Love Numbers

9/17/2015

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Our favorite podcasts:

1) BBC Radio 4's More or Less

"Tim Harford explains - and sometimes debunks - the numbers and statistics used in political debate, the news and everyday life"

2) FiveThirtyEight's What's the Point

"A show about our data age. Each week, Jody Avirgan brings you stories and interviews on how data is changing our lives."

3) The Pollsters

"A weekly podcast with Margie Omero & Kristen Soltis Anderson discussing the week's biggest polling stories in news, politics, tech, & pop culture."

What are we missing?
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Source: Wikimedia Commons
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AKK Research for Alliance for a Healthier Generation

9/9/2015

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Look out for the October edition of Woman's Day Magazine for coverage of AKK Research's survey for the Alliance for a Healthier Generation on the relationship moms and kids have with physical activity.

The survey release coincides with the launch of the Alliance's #commit2ten campaign that encourages American families to dedicate 10 additional minutes a day to physical activity.

The complete results can be found here.
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Bottle Feeding the Media

5/29/2015

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Channel Mum's survey on attitudes toward breastfeeding attracted a lot of media coverage this week. While it's good to see the issue of breastfeeding getting ink and airtime, it is concerning that very little attention has been given to the survey's methodology. 

I did some digging around and it appears that Channel Mum recruited its sample through its social media channels. Its invitation on Facebook (pictured), for example, announced that prospective, new, and experienced mothers who took the survey would have a chance of winning an iPad. 

It's not clear if the respondents were screened to ensure they were actually mothers and not just pretending to be mothers because they hoped to win an iPad. It's also not clear if Channel Mum attempted to balance its sample to ensure it represented all British mothers instead of, perhaps, mothers who have an axe to grind about breastfeeding.

One thing is clear though. Channel Mums didn't have any difficulty bottle feeding its survey to the media:
  • msn
  • Huff Post
  • Sky News
  • The Telegraph
  • The Independent
  • Channel 4

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This

5/18/2015

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