A dream goal for any brand team sponsoring a poll or survey for publication is to have the findings covered by the New York Times so, to help brands achieve this goal, we’ve been taking a look at the kind of polls/surveys that the outlet covers.
During the month of October 2014, the New York Times ran 116* stories that referenced a poll or survey. Here's what they were about; who sponsored them; and how they were conducted:
Look out for coverage of pwc's Global CEO Study now in its 17th year. AKK Research's Annabel Kelly helped them to get the balling rolling back in 2004 with the design and execution of the inaugural edition.
Annabel recently attended a Q&A with Steve Hafner. Steve was a founder of Orbitz, sold it for $1.25billion and two weeks later created KAYAK. The travel site recently announced its acquisition by Priceline for $1.8billion! The event focused on the story of KAYAK and was hosted by the Stamford Innovation Center in Connecticut.
Top takeaways from Steve: