Surveys and polls can be a great way to provide a springboard for your brand. Few are aware of how easy and cost effective a professionally conducted survey can be. Following the success of her survey on parenting stress for the Clinton Foundation, Annabel Kelly provides pointers on how to design and report on an attention grabbing survey.
Look out for coverage of the survey AKK Research designed and managed on behalf of the Clinton Foundation. The survey looks at what keeps American moms awake at night and provides a platform to discuss the impact of the pressures on the American family as well as highlight effective stress management solutions.
Key findings include:
Every now and then you come across a brand that has perfectly tailored its offering to moms. A great example of this is Stew Leonard’s, the Connecticut-based grocery store. Mom of two girls aged 6 and 4, Annabel Kelly, was recently treated to a behind-the-scenes look at Stew Leonard’s flagship store on the invitation of Beth Hollis Leonard, vice president and daughter of the founder, Stew Leonard Sr. Annabel came away with insights for any retailer hoping to attract the patronage of parents.
Look out for coverage of pwc's Global CEO Study now in its 17th year. AKK Research's Annabel Kelly helped them to get the balling rolling back in 2004 with the design and execution of the inaugural edition.