This week the Daily Mail reported that a survey by reed.co.uk, a recruitment company, had determined that Brits were happiest in their jobs at 32 and, when it comes to career happiness, people rate work-life balance as more important than salary.
Neither the Daily Mail's article nor reed.co.uk's original press release mentions that the survey was conducted in partnership with an impartial fieldwork supplier neither do either parties provide any details on who was interviewed.
If all reed.co.uk did was survey its own universe i.e. jobseekers who have registered with the site in the hope of finding a new job, then their results are hardly representative of all British workers. If reed.co.uk did ensure all British workers are represented by the research, why wouldn't they make that clear?