Surveys and polls can be a great way to provide a springboard for your brand. Few are aware of how easy and cost effective a professionally conducted survey can be. Following the success of her survey on parenting stress for the Clinton Foundation, Annabel Kelly provides pointers on how to design and report on an attention grabbing survey.
Look out for coverage of the survey AKK Research designed and managed on behalf of the Clinton Foundation. The survey looks at what keeps American moms awake at night and provides a platform to discuss the impact of the pressures on the American family as well as highlight effective stress management solutions.
Key findings include:
Annabel Kelly reports on the implications of the language barrier in China particularly when it comes to the development of a logo.
Excluding Hong Kong, less than 1% of the Chinese population speak English. There are close to 300 living languages in China but most (70%) speak Mandarin. With thousands of unique characters and the same symbol or word meaning different things depending on the tone, verbal or written context that it is used, Mandarin is ranked as one of the hardest languages for an English speaker to learn. With the potential for confusion, even among natives, puns are abound in China as is the incidence of bloopers in poorly translated marketing communications.